Marketing Law Libraries: Strategies and Techniques in the Digital Age

Marketing is no longer a sporadic activity undertaken on an ad hoc basis, but rather has become an integral component of every library’s day-to-day operations. This article provides an overview of basic marketing principles and then examines effective marketing strategies and promotional techniques in an academic environment. While viewed within the context of the law school setting, a majority of the marketing activities discussed are equally applicable in other types of law libraries