This paper discusses the fundamentals of library marketing. Definitions, importance, role, and factors that influence marketing are presented. The marketing function of academic library websites is highlighted
AbstractMarketing of products in industries is very much essential to increase sale and consequently...
This paper is discussing whether it is a crucial aspect of employing effective marketing in any kind...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
This paper examines the present status of Indian Central University Library websites especially pert...
Libraries and information centres have been created to realize that marketing of information product...
This study is designed to investigate marketing techniques for promoting library services and resour...
As the information marketplace and the needs of the library community continue to evolve, the academ...
The creation of libraries and information centres reflects the realization that marketing of informa...
Library and information centers have began to realize that by using marketing principles and te...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
The web sites of libraries are to a large extent their public face and to help market their service...
In a globalized world where library and information services remain as one of the most important ass...
The purposes of the study are to identify marketing key features through content analysis of univers...
Purpose - The paper looks at the assumption that the captive audience of students and faculty lessen...
AbstractMarketing of products in industries is very much essential to increase sale and consequently...
This paper is discussing whether it is a crucial aspect of employing effective marketing in any kind...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
This paper discusses the fundamentals of library marketing. Definitions, importance, role, and facto...
This paper examines the present status of Indian Central University Library websites especially pert...
Libraries and information centres have been created to realize that marketing of information product...
This study is designed to investigate marketing techniques for promoting library services and resour...
As the information marketplace and the needs of the library community continue to evolve, the academ...
The creation of libraries and information centres reflects the realization that marketing of informa...
Library and information centers have began to realize that by using marketing principles and te...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
The web sites of libraries are to a large extent their public face and to help market their service...
In a globalized world where library and information services remain as one of the most important ass...
The purposes of the study are to identify marketing key features through content analysis of univers...
Purpose - The paper looks at the assumption that the captive audience of students and faculty lessen...
AbstractMarketing of products in industries is very much essential to increase sale and consequently...
This paper is discussing whether it is a crucial aspect of employing effective marketing in any kind...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...