Intensity and Pattern of Use of the Instagram Social Media Among 196 Junior High School Students at Cilangkap, East Jakarta

This research was conducted to determine the intensity and patterns of Instagram usage among the students of 196 Junior High School in Cilangkap, East Jakarta. The subjects in this study, the 7th and 8th grade students, were chose based on purposive techniques. The theory used in this research as the foundation of thinking is the Theory of Media Literacy and concepts thats relevant to this research. This qualitative approach uses descriptive qualitative methods. The analysis technique in this study is the qualitative data analysis technique from Hubermas by making a reduction and categorization of the results of the data collected through non-participant observation and in-depth interviews with the research subjects. The categorized data is then displayed in narrative form. The results of this study describe the intensity and patterns of Instagram uses among junior high school students in 7th and 8th grade as the "now generation" or generation Z. Keywords: Intensity, usage pattern, Instagram DOI: 10.7176/NMMC/82-03 Publication date: August 31st 201