Gender Mainstreaming in Swedish Higher Education: the political directive reflected in institutional plans. The Swedish government’s latest reform of gender inequality in higher education set out to strengthen gender mainstreaming. Following this reform, the Swedish higher education institutions established gender mainstreaming plans for 2017-2019. In this article, we analyse and discuss the content of these plans, focusing on how they describe the organisation of gender mainstreaming, the understanding of gender inequality as a problem, and the planned activities to achieve gender mainstreaming. Drawing on interpretative frame theory, we identify challenges with the aims and scopes of these plans and the definitions they employ, e.g. in at...