Spruce Up the Plan Reports to Gain Some Notice

It was just a decade ago that the comprehensive plan for the city of Springfield, Mass. was published, and almost immediately, the national news media picked it up and publicized it throughout the country. What was it about this plan for the future of a middle-sized city that would generate this type of attention? After all, most cities produce similar plans, but these usually go unnoticed and unread, even in the communities for which these plans are made. The imaginative approach used in the Springfield plan was to publish it in the Time magazine format, even to a title that stated It is TIME for Springfield