French economist and philosopher Frédéric Lordon renews our comprehension of marxist structures by his interpretation of Spinoza's philosophy. He showed that capitalism had to shape desires, affects and imaginary of working class to expand its own influence and catch the labour power. We will analyze three "affective strategies", using pictures and stagings of work, at three historical periods of capitalism development. The first chapter will be devoted to the Encyclopédie and its plates of "Mechanical Crafts". Based on this exemplary work of the Enlightenment, this chapter will evoke the beginnings of utopian capitalism and its faith in division of labour, illustrated by the plates which give some ideal vision. Then, we will address the Se...