Add to ORKGAbstract – This paper revisits four seminal models of how marketing influences attitudes: mood mediation, cognitive response generation, situational parameters, and task mediation. Extensions of each model, as well as a new summary model, are proposed based on research into online consumer behavior. The author integrates the models along various dimensions which are relevant to particular e-marketing issues, and identifies certain challenges to attitude formation research in this setting
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Abstract – This paper revisits four seminal models of how marketing influences attitudes: mood media...
Previous research on the web using traditional attitude formation models – dual mediation hypo...
Literature on the sequence of relationships between social commerce constructs, attitudes, and behav...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influenc...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
E-marketing evolved from a comparatively isolated group of “dot-com” firms to a mainstream marketing...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
The present study addresses the manners in which potential consumers react to and examine online mar...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Abstract – This paper revisits four seminal models of how marketing influences attitudes: mood media...
Previous research on the web using traditional attitude formation models – dual mediation hypo...
Literature on the sequence of relationships between social commerce constructs, attitudes, and behav...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influenc...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
E-marketing evolved from a comparatively isolated group of “dot-com” firms to a mainstream marketing...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
The present study addresses the manners in which potential consumers react to and examine online mar...
Few concepts in the marketing literature have proliferated like the concept of attitude. However, a ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...
Two developments in the last two decades frame the importance of Web-based marketing communications ...