PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSTUM OLAH RAGA (Studi Kasus Pada Konsumen Jerseyzone Malang)

ABSTRACTThis study aims to explain the influence Pesrsepsi quality and price. On Jerseyzone consumersMalang. The population of this research is Jerseyzone Malang consumer in the period of October2017 - January 2018. The sample is taken by using purposive sampling method so that obtained93 respondents who qualify as sample. This research uses primary data and multiple regressionanalysis method.The results showed that the variable of quality perception have positive and significant influenceto purchase decision and Price variable have positive and significant effect to purchasingdecision. Simultaneously variable of quality and price perception have significant effect.Keywords: perception of quality, price, purchase decisio