Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Jersey Persis Solo (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Perguruan Tinggi Universitas Muhammadiyah Surakarta)

This study aims to analyse how much the influence of Promotion and Price on the Purchase Decision of Jersey Persis Solo. The population in this study were all students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. The sample in this study as many as 129 respondents while the sampling method using purposive sampling. The data analysis technique used in this study uses multiple linear regression analysis. Based on the results of this study note that promotion has a positive and significant effect on Purchasing Decisions. For Prices a positive and significant effect on Purchasing Decisions. F test results are known that the promotion and price simultaneously and significantly influence the purchase decision. The promotion and price variables together can influence the purchasing decision variable by 34.2% and the remaining 65.8% is influenced by other independent factors