The article investigates Western lifestyle migrants in the city of Varanasi in northern India. Relying on interview material, the author first discusses how the Westerners distinguish themselves from “ordinary” people in their countries of origin. However, in addition to distinguishing themselves from ordinary Westerners, they also define themselves as fundamentally different from “the Indian other”, which becomes very evident in their interview talk. The author argues that the Westerners’ contacts with local Indian people in Varanasi are very limited and Indian people are merely granted the role of the insignificant “other” in the process of the Westerners defining their distinctive iden...