In his lifelong effort to overcome the limits of Panofsky’s iconological method, Max Imdahl tried to sketch out an «iconic understanding» which is pre-reflexive, performed below the level of conceptual and verbal explication. Under the auspices of Konrad Fiedler’s theoretical position, Imdahl opposed the Panofskian «recognizing view» with a more formalistic «seeing view», in order to gain access to a third form of vision which he called «knowing view». After outlining Imdahl’s critic of the reduced and unilateral significance of «form» and «formal composition» in Panofsky’s approach, I will clarify how far Imdahl has gone in the analysis of what should be properly defined as an authentic logic of images. Then, focusing on a paradigmatic cas...