Ready Made Clothing Production and Consumption Awareness of Consumers in Terms of Sustainability

With rapid production in ready-made clothing, the consumption increases rapidly as well. In this process, we need to ponder on sustainability more than ever. With the raising of awareness about environmental and ethical issues, consumers have started to question where and in what conditions ready-made clothing products are produced. Producers who recognized consumers’ such considerations about these issues started to employ environmentally and economically sustainable strategies. Especially when the design is considered, it can be argued that the biggest struggle is made in sustainability in this period of time. The aim of this study is to determine the environmental worries and interest into various design and production strategies of the consumers with regard to ready-made clothing production. The sample of the study which is conducted with the survey model is composed of 198 students in Selçuk University. The data obtained through a questionnaire were analyzed in the SPSS software. The results of the study are expected to encourage both the ready-made clothing producers and their consumers to reconsider sustainability. DOI: 10.5901/ajis.2013.v2n3p33