In these days, Internet Adoption Curve in developed countries belongs to an interval between early majority and late majority. There is already a significant population profile which can be defined as 'digital natives', more or less isolated from their 'digital immigrants' thanks to the abyss defined by the decisive integration of Internet in digital natives' daily lifes. This situation is actually significant if one takes in mind that digital persona of digital natives is much more than a mirror of, let's say, actual persona and both belongs to a new, multifaced entity still not well understood