Machine Intelligence and the Social Web: How to Get a Cognitive Upgrade

The World Wide Web (Web) provides access to a global space of information assets and computational services. It also, however, serves as a platform for social interaction (e.g., Facebook) and participatory involvement in all manner of online tasks and activities (e.g., Wikipedia). There is a sense, therefore, that the advent of the Social Web has transformed our understanding of the Web. In addition to viewing the Web as a form of information repository, we are now able to view the Web in more social terms. In particular, it has become possible to see the Web as providing access to the human social environment. This is important, because issues of social embedding and social interaction have been seen to contribute to the emergence of human cognitive capabilities. The ability of the Web to provide access to the human social environment thus raises an important question: Can humanity play a productive role in the emergence of advanced forms of machine intelligence by virtue of their interactions and engagements with the online realm? The present paper attempts to show why this question is worth asking. It also attempts to highlight someof the ways in which Web-based forms of contact with the human social environment may be relevant to research into machine intelligence