PENERAPAN STRATEGI MARKETING FUNDING PRODUK TABUNGANKU PADA PT. BPD JAWA TIMUR CABANG LUMAJANG

Aim research this is for knowing procedure TabunganKu among other things opening, deposit, withdrawal and closing account at PT. Bank Pembangunan Daerah Jawa Timur Tbk. Cabang Lumajang, second How development and additions total customer product “TabunganKu”. Third How application strategy marketing funding product “TabunganKu” . As for type The research that is is nature descriptive qualitative, ie describe it and describe in a manner clear information obtained with technique Interview and observation , results research in the can that procedure “TabunganKu” at PT. Bank Pembangunan Daerah Jawa Timur Tbk. Cabang Pembantu Sukodono in a manner general same with other bank procedures . The second results obtained research from development and additions total customer product My tube experience go up down in a manner significant , will but on season harvest always experience increase . The last one from results obtained research, application strategy marketing funding by PT. Bank Pembangunan Daerah Jawa Timur Tbk. Cabang Pembantu Sukodono integrate the process of segmenting, targeting, positioning is very efficient , as well as application marketing appropriate funding with Standard Competence Indonesian Work . Conclusion from research that has done , PT. Bank Pembangunan Daerah Jawa Timur Tbk. Cabang Pembantu Sukodono it increase it quality sales