ANALISIS FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI USAHA JASA LOUNDRY DI LINGKUNGAN KAMPUS UNIVERSITAS MUHAMMADIYAH MALANG

This study aims to analyze the factors in the location selection of Laundry Services in University of Muhammadiyah Malang area. The data used is primary data. The sample studied was 66 respondents. The number of items / indicators studied were 20 items. Data processed using factor analysis as many as 10 items. The rest is issued because the value of MSA is less than 0,5. Data obtained from respondents were processed using SPSS 24.0 For Windows. The results of this study showed that additional facilities, traffic, proximity of competitors, and environment.. While the dominant factors are additional facilities and traffic factors (which consist of locations close to suppliers, and high congestion levels). The researchers hope that this study can help laundry entrepreneurs to establish their businesses to the maximu