PENGARUH FAKTOR-FAKTOR MOTIF TERHADAP MINAT MELAKUKAN NEWS SHARING DI MEDIA SOSIAL (Analisis Structural Equation Modeling Pengaruh Faktor-Faktor Motif Terhadap Minat Melakukan News Sharing di Facebook dan LINE pada Mahasiswa Universitas Sebelas Maret Surakarta Angkatan 2013)

Social media is a form of technological advancement that provides an opportunity for users to share actively. The phenomenon of sharing in social media supports the activity of news sharing on Facebook and LINE. This research was conducted to know the effectiveness of interest model to do news sharing on Facebook and LINE that was built involving motive factor of information seeking, socializing, entertainment, status seeking, disclosure, social influence and prior social media sharing experience. The Uses and Gratification theory has the potential to predict individual motives using social media to share the news. The type of this research is quantitative descriptive research, with analysis data method using Structural Equation Modeling (SEM) which can explain the relationship of the factors studied simultaneously. The study was conducted to the students of UNS. The number of samples determined by Yamane formula and obtained 100 respondents selected using multistage sampling technique with the criteria have been doing news sharing on Facebook or LINE in the last 3 months. The results showed that there is a similarity conceptual model built with interest models to do news sharing on Facebook and LINE. RMSEA value on Facebook of 0.028 and P-Value 0.25642. The variables that have the greatest contribution to the interest of news sharing on Facebook are social influence (0.54), disclosure (0.45) and information seeking (0.25). While on social media LINE separated by sex because there are differences in media usage patterns between women and men in sharing news. In the female model, the value of RMSEA is 0.034 and P-Value 0.29777 with the biggest contribution to disclosure motive (0.46), social influence (0.38) and status seeking (0.36). While in men have RMSEA value of 0.072 and P-Value 0.07343. Social influence motives (1.69), disclosure (1.57) and information seeking (1.49) have a relatively larger contribution than others in this model. According to this research analysis, prior social media sharing experience variable has not been able to increase user interest to perform news sharing in Facebook and LINE. Keywords: news sharing, social media, uses and gratification, Structural Equation Modeling