PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN ULANG YANG DIMEDIASI KEPUASAN PELANGGAN (Studi Pada Pelanggan J’co Malang City Point)

This research aims to identify the effect of store atmosphere on repurchase decisions mediated by customer satisfaction at J'co Malang City Point. This type of research is quantitative research. The population used in this study is consumers who have bought J'co more than once, with a sample of 100 respondents. This study uses a type of quantitative data and the data sources used are primary data. Data collection using questionnaire techniques. The measurement scale technique used is the Likert scale. The data analysis method used is path analysis analysis, classical assumption test, t test and sobel test. The results of this study indicate that store atmosphere has a significant effect on customer satisfaction. Satisfaction felt by customers can form a repeat purchase decision