\ua9 2018 The European Association for Conservation of the Geological Heritage Museum exhibitions can be regarded as a key tool for communicating geoheritage. However, in many countries including Italy, the viewers\u2019 experience is often negatively affected by the old-time style of interpretive panels: In most cases, panels are unattractive, graphically poor, and made user-unfriendly by the disproportionate amount of text in relation to the amount of illustrations. This work analyzes the organization of a recent permanent geopaleontological exhibition dedicated to geoheritage and geoscience communication in the Italian Alps. The exhibition uses a number of innovative strategies aimed at reversing the above trend. In particular, we discus...