Sensemaking and Identity in Complementary Alternative Medicine: Communication Study on Reiki

Complementary alternative medicine (CAM) is rising in popularity, in particular, the practice of Reiki. While there is substantial research that focuses on the medical benefits of Reiki, little work has been done that addresses what Reiki means to participants and how it impacts an individual\u27s sense of self. This study seeks to fill that void. To explore this, I argue that Reiki practice should be viewed through a communication lens that draws from theories of identity and sensemaking. Results show that identity is not seen as an individualistic concept but rather as a social process that shifts to a more intrapersonal understanding of the self