Given a subject so imbued with contention and conflicting theoretical stances, it is remarkable that automated instruments ever came to replace the human eye as sensitive arbiters of color specification. Yet, dramatic shifts in assumptions and practice did occur in the first half of the twentieth century. How and why was confidence transferred from careful observers to mechanized devices when the property being measured – color – had become so closely identified with human physiology and psychology? A fertile perspective on the problem is via the history of science and technology, paying particular attention to social groups and disciplinary identity to determine how those factors affected their communities’ cognitive territory. There were ...