En studie om hur gemene man definierar fastighetsmäklares personlighetsdrag utifrån The Big Five

Title:Laypeople'sdescription of real estate agents Level: Final assignment for Bachelor Degrees in Business Administration Author:Moa Englund and Kelly Ståhl Supervisor:Jonas Kågström Date:2019 – june Aim: The purpose of the study is to examine the laypeople´s definition of real estate agent's personality types based on The Big Five. Method:We chose to implement a mix method of a quantitative and qualitative study based on a deductive approach through surveys, primarily web-based. The results from these was then analyzed through the program Jamovi where we chose to conduct a descriptive analysis, correlation analysis and a factor analysis. We chose to do this type of analysis to get a clearer picture of how lay people comprehend real estate agents behaviors linked to The Big Five. Result and conclusion: The result shows that the lay people’s definition of The Big Five dimensions for real estate agents partially consistent with the scientistdefinition, On the other hand, there are different views within certain characteristics. In addition, the result shows that the lay people tends to define the Big Five dimensions with the same adjective in several of the different dimensions. The study's results indicate that the lay people self-appreciated knowledge of the Big Five dimensions does not significantly affect their response. Contribution of the thesis: The study contributes on a theoretical perspective to starch science within lay people's comprehension of The Big Five dimensions. The practical contribution the study adds is understand the lay people’s perception of real estate agents based on the Big Five dimensions. Suggestions for future research: Continued research can be implemented in other sectors and thereby create an understanding of the chosen profession. Further research can be carried out where real estate agents may define themselves based on The Big Five. To let the laypeople describe real estate agents in other countries, where the real estate agent's tasks and working methods differ from the Swedish one, are further suggestions for continued research. Keywords: “The Big Five”, laypeople, “laypeople behavior”, “personality behavior”, “personality traits” och “personality perceptions”