Kan fastighetsmäklaryrket bli ett förtroendeyrke?

ABSTRACT Title: Estate agent is a trusted profession - a study of how real estate broker working on Codes of Conduct Level: Final assignment for Bachelor Degree in Business Administration Author: Mikaela Karlsson Supervisor: Agneta Sundström Date: 2012 – June Aim: There is a lack of confidence in the branch of real estate which makes me wonder: How do the bransch of real estate work with Code of Conduct to strengthen their confidence? The aim is to describe and analyze how the branch of real estate works with confidence and codes of conduct. Method: I have an qualitative approach in which interviews have been used to collect data and literature studies to collect theoretical information. The collected material have been analyzed from a hermeneutical perspective. Result & Conclusions: To some extent the real estate branch works with the establishment of Codes of Conduct to strengthen the confidence. This is shown by increased transparency to increase customers commitment in the bidding. As confidence has been risen for the part of the process this indicate that Codes Of Conduct has the ability to strengthen the confidence for the real estate as a branch. Suggestions for future research: One topic that is interesting to study is how the real estate brokerage companies could controll their stakeholders to follow the company´s guidelines for social responsibility. Contribution of the thesis: The thesis gives people involved in real estate branch suggestions on how a trust could be built up by working with Codes of Conduct. Key words: Corporate Social Responsibility, Code of Conduct, confidence, real estate broker, the bransch of real estate