We argue that there are four ways we both understand and misunderstand fake news as a research concept. This includes seeing fake news as text rather than visual content; as either “true” or “false” information rather than as facts embedded within narratives; as surface level content rather than being produced within institutional processes; and from a “Western-centric” lens rather than from a comparative context. As we will argue in our conclusion, these foci make connecting empirical work on fake news to larger media theories of visibility and surveillance more difficult. In particular, they make it harder to connect questions of fake news to sociologies of scandal and the public sphere. In the second section, we attempt to address each o...