Add to ORKGSocial Media has today become one of the fastest and strongest networking and communication tools. Companies realizing the importance of this new marketing revolution have also ventured into the world of social media. Thus, the purpose of this study is to examine the effect of social media marketing on user\u27s attitude towards the brand present on social media and their purchase intentions from the brand. The relevance of this study will provide great insights to retailers with regard to using multiple social media sites and their features to successfully market their products, retain and grow their customer base
Social media has become prominent in the 21st century. Companies are persistently looking for ways t...
In the rapidly changing landscape of the retail industry, companies are forced to frequently adapt t...
A research report Submitted in partial fulfillment of the requirements for the degree Master of M...
Social Media has today become one of the fastest and strongest networking and communication tools. C...
Social media has been subject to an increasing number of studies. Although there is empirical resear...
Social media has become a focus of marketing within the past few years. Companies have changed their...
The divide between advertising, marketing, and public relations has deteriorated over time, where ea...
Objectives The main objective of this study was to determine whether certain drivers of influenc...
Social media has changed communication, and its influence is far-reaching. Companies have adapted an...
Objectives The first objective of this study was to examine the main motivations behind luxury co...
Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),b...
With the rise of social media and the increase in the amount of time individuals spend online, firms...
As more people join social media and become daily users, brands too have increased their involvement...
Social media and in particular social Networking Sites have grown in importance and have each day mo...
Instant communications trough social media platforms have enabled consumers to create, publish and s...
Social media has become prominent in the 21st century. Companies are persistently looking for ways t...
In the rapidly changing landscape of the retail industry, companies are forced to frequently adapt t...
A research report Submitted in partial fulfillment of the requirements for the degree Master of M...
Social Media has today become one of the fastest and strongest networking and communication tools. C...
Social media has been subject to an increasing number of studies. Although there is empirical resear...
Social media has become a focus of marketing within the past few years. Companies have changed their...
The divide between advertising, marketing, and public relations has deteriorated over time, where ea...
Objectives The main objective of this study was to determine whether certain drivers of influenc...
Social media has changed communication, and its influence is far-reaching. Companies have adapted an...
Objectives The first objective of this study was to examine the main motivations behind luxury co...
Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),b...
With the rise of social media and the increase in the amount of time individuals spend online, firms...
As more people join social media and become daily users, brands too have increased their involvement...
Social media and in particular social Networking Sites have grown in importance and have each day mo...
Instant communications trough social media platforms have enabled consumers to create, publish and s...
Social media has become prominent in the 21st century. Companies are persistently looking for ways t...
In the rapidly changing landscape of the retail industry, companies are forced to frequently adapt t...
A research report Submitted in partial fulfillment of the requirements for the degree Master of M...