Neoclassical economic theory has long been scrutinized for its failure to be congruent with reality, often lacking generality and tractability due to, what many critics argue to be, unrealistic assumptions. One of the theory\u27s core suppositions is a representative rational agent or homo economicus, whose self-interest and optimal choices, which are in state of equilibrium and efficiency are rooted in utility maximization of his well-being. Even though neoclassical economics claims to accurately depict human nature, from its very inception it has failed to incorporate human psychology and sociology into its foundations. As the behavioral and biological research became more robust in the 20th and 21st centuries, it began to provide evide...