Libraries have a rich tradition of solid customer service. Good service today, however, is often not good enough. Libraries can improve the customer experience by understanding what it means to truly deliver outstanding value. Implementing customer-centric marketing and the latest technology can increase the perceived value of library usage before, during, and after service delivery. The evolving library experience framework explains how library administrators can prepare for current challenges and future changes to enhance customer service. A customer value-based services perspective will help libraries strengthen overall user experiences to keep a larger “share of customer” from formidable information rivals such as search engines, online...
Why is service quality important to the library? The library has since long been well positioned in ...
This paper aims to examine the role of marketing to new generations of library users. The paper revi...
This is a report on the presentation "Customer service: giving your best" that took place at the Sas...
Libraries have a rich tradition of solid customer service. Good service today, however, is often not...
'Customer value' is a much used and, in a number of cases, a misunderstood term, with emphasis place...
The future-focussed academic library “must be distinguished by the scope and quality of its service ...
Understanding customers to build a strong relationship is prime focus in any successful enterprise a...
Businesses leverage excellent customer service to improve profitability. Although not profit-driven,...
Seeks to explore aspects of the total customer experience in libraries, initially through three simp...
University libraries are currently facing their greatest challenge. For more than a decade, universi...
Presented at the Access Services Conference 2010, November 10 - 12, 2010, Georgia Institute of Techn...
Presented at the Access Services Conference 2009, November 11 - 13, 2009, Georgia Institute of Techn...
Presented at the Access Services Conference 2010, November 10 - 12, 2010, Georgia Institute of Techn...
Have library managers been sufficiently aggressive in identifying and understanding their customers,...
Libraries operate within the service industry and increasingly are seeing marketing as a focus for e...
Why is service quality important to the library? The library has since long been well positioned in ...
This paper aims to examine the role of marketing to new generations of library users. The paper revi...
This is a report on the presentation "Customer service: giving your best" that took place at the Sas...
Libraries have a rich tradition of solid customer service. Good service today, however, is often not...
'Customer value' is a much used and, in a number of cases, a misunderstood term, with emphasis place...
The future-focussed academic library “must be distinguished by the scope and quality of its service ...
Understanding customers to build a strong relationship is prime focus in any successful enterprise a...
Businesses leverage excellent customer service to improve profitability. Although not profit-driven,...
Seeks to explore aspects of the total customer experience in libraries, initially through three simp...
University libraries are currently facing their greatest challenge. For more than a decade, universi...
Presented at the Access Services Conference 2010, November 10 - 12, 2010, Georgia Institute of Techn...
Presented at the Access Services Conference 2009, November 11 - 13, 2009, Georgia Institute of Techn...
Presented at the Access Services Conference 2010, November 10 - 12, 2010, Georgia Institute of Techn...
Have library managers been sufficiently aggressive in identifying and understanding their customers,...
Libraries operate within the service industry and increasingly are seeing marketing as a focus for e...
Why is service quality important to the library? The library has since long been well positioned in ...
This paper aims to examine the role of marketing to new generations of library users. The paper revi...
This is a report on the presentation "Customer service: giving your best" that took place at the Sas...