Add to ORKGCountry of origin is an important construct in consumer decision making relative to purchasing foreign or domestic products or services. Consumer ethnocentrism has been shown to be an important determinant in purchasing foreign versus domestic products. The CETSCALE used to measure consumer ethnocentrism was introduced in the U.S. by Shimp and Sharma (1987). Given the importance of country of origin to international marketers, the role of consumer ethnocentrism in decision making has been studied in many countries in order to understand their consumer attitudes toward purchasing foreign products or services. However, the measurement properties of CETSCALE have been evaluated in only a limited number of countries with mixed results. Therefor...
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local produ...
AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in ...
The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is f...
Country of origin is an important construct in consumer decision making relative to purchasing forei...
Sometimes, consumers are offended by political decisions made by foreign governments or in internati...
Sometimes, consumers are offended by political decisions made by foreign governments or in internati...
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin e...
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin e...
Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism...
Consumer purchase behaviour toward foreign products has been for many years an area of ongoing inter...
This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relat...
Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services....
Though numerous calls have been made for the cross-national validation of mea-sures used in internot...
As retail companies around the globe expand their international operations,consumers are introduced ...
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local produ...
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local produ...
AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in ...
The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is f...
Country of origin is an important construct in consumer decision making relative to purchasing forei...
Sometimes, consumers are offended by political decisions made by foreign governments or in internati...
Sometimes, consumers are offended by political decisions made by foreign governments or in internati...
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin e...
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin e...
Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism...
Consumer purchase behaviour toward foreign products has been for many years an area of ongoing inter...
This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relat...
Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services....
Though numerous calls have been made for the cross-national validation of mea-sures used in internot...
As retail companies around the globe expand their international operations,consumers are introduced ...
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local produ...
Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local produ...
AbstractThe consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in ...
The concept of consumer ethnocentrism is introduced and a corresponding mea-sure, the CETSCALE, is f...