Drinking motives and influences among college students

The purpose of this study was to examine to identify what influences college students to consume alcohol. Specifically, the research was susceptibility to social pressure and social expectations play the central role and are a major influence in college students drinking behaviors. Twenty-eight undergraduate students from various universities completed the Psycho-social Drinking Inventory. This is a scale from the College Drinking Influences Survey. Descriptive statistics were run on the scores reported on the survey to find the greatest mean score. Results yieled that social influence had the greatest impact on college students drinking behaviors. Results from the study, limitations, and future directions were discussed