In the first chapter, I model the cross section of equity securities inside a long-run risks economy of Bansal and Yaron (2004). Consistent with the implications of the model. I show a new empirical stylized fact: momentum portfolios have time-varying long-run consumption betas and time-varying expected returns. The time variation is driven by interactions between security-level expected returns, long-run risk factor realizations during the formation period and the momentum selection mechanism. Adjusting portfolio realized returns for model-implied time-varying expected returns eliminates the majority of momentum profits. Simulations of a firm-level model produce a substantial momentum effect while simultaneously generating a large equity p...