textabstractThis section briefly summarizes in which way we have investigated momentum in this thesis. In Chapter 2 we alter the momentum strategy to improve its performance, while in Chapter 3 we leave the strategy as is, but aim at improving its performance by hedging. In Chapter 4 we develop a Bayesian latent factor model and apply this model to momentum. In Chapter 2 we apply mean-variance optimization to the equity momentum strategy and compare its performance to other alterations of the momentum strategy. Next to comparing these strategies we test if combining these alterations, including our meanvariance optimization, is able to further improve momentum’s performance. We evaluate whether the optimized and other altered moment...