Add to ORKGSubjects completed a purchase decision under a computer-controlled laboratory simulation that enabled acquisition of both attribute-value and recommendation information from five sources. Analysis of subjects' acquisitions and recorded statements during the decision process offered support for the existence of unique decision strategies for situations involving availability of both kinds of information. Based on the manner in which recommendation information was used, these strategies were subdivided into (1) a recommendation-forms-evoked-set (RFES) for consideration, and (2) a recommendation-forms-standard (RFS) for comparison to other brand alternatives. Differences in strategy use between two product categories were explored
Using a process methodology to examine information acquisition be-havior, it was found that signific...
by Lim Tun-Hung & Lo Wai Man.Thesis (M.B.A.)--Chinese University of Hong Kong, 1987.Bibliography: le...
This dissertation focuses on the strategies consumers use when making purchase decisions. It is orga...
Subjects completed a purchase decision under a computer-controlled laboratory simulation that enable...
Information chunking under Brand Name and the ability to predict attribute preference were investiga...
As more online stores provide recommendations and reviews simultaneously from multiple advice source...
This research project specifically investigates the use of information processing strategies by orga...
Behavioral researchers and managers have long been interested in the processes consumers use to choo...
Four studies investigate how consumers' regulatory orientation and the decision strategies used to p...
The study of consumer buying behavior covers various processes starting when consumers recognize a n...
This paper models how consumers make brand choice when they have limited information. In an experien...
Four studies investigate how consumers ’ regulatory orientation and the decision strategies used to ...
Product Recommendation Agents (RAs) are web-based software systems that advise consumers about what...
Previous research on the role of recognition in decision-making in inferential choice has focussed o...
Consumer decision-making is usually modeled as a two-stage process of initial screening and subseque...
Using a process methodology to examine information acquisition be-havior, it was found that signific...
by Lim Tun-Hung & Lo Wai Man.Thesis (M.B.A.)--Chinese University of Hong Kong, 1987.Bibliography: le...
This dissertation focuses on the strategies consumers use when making purchase decisions. It is orga...
Subjects completed a purchase decision under a computer-controlled laboratory simulation that enable...
Information chunking under Brand Name and the ability to predict attribute preference were investiga...
As more online stores provide recommendations and reviews simultaneously from multiple advice source...
This research project specifically investigates the use of information processing strategies by orga...
Behavioral researchers and managers have long been interested in the processes consumers use to choo...
Four studies investigate how consumers' regulatory orientation and the decision strategies used to p...
The study of consumer buying behavior covers various processes starting when consumers recognize a n...
This paper models how consumers make brand choice when they have limited information. In an experien...
Four studies investigate how consumers ’ regulatory orientation and the decision strategies used to ...
Product Recommendation Agents (RAs) are web-based software systems that advise consumers about what...
Previous research on the role of recognition in decision-making in inferential choice has focussed o...
Consumer decision-making is usually modeled as a two-stage process of initial screening and subseque...
Using a process methodology to examine information acquisition be-havior, it was found that signific...
by Lim Tun-Hung & Lo Wai Man.Thesis (M.B.A.)--Chinese University of Hong Kong, 1987.Bibliography: le...
This dissertation focuses on the strategies consumers use when making purchase decisions. It is orga...