Add to ORKGTight budgets and an increasing competition in the information market force libraries to rethink their "awareness" strategies. Therefore, Marketing iis an essential tool to address this topic. Tools from the Web 2.0 (blogs and others) universe offer an efficient and effective way to approach such strategy.Verschärfte budgetäre Bedingungen und wachsende Konkurrenz auf dem Informationsmarkt zwingen Bibliotheken, sich vermehrt mit dem Thema "Sichtbarkeit und Wahrnehmung" der eigenen Leistungen zu beschäftigen. Werkzeuge aus dem Web 2.0 Umfeld, insbesondere Blogs, bieten effiziente und effektive Möglichkeiten
Springshare bietet "Web 2.0 Tools for Libraries and Educational Institutions". We develop cool (and ...
The article is about the concept of library 2.0 (in German "Bibliothek 2.0"). It outlined on some e...
Content marketing is one of the current marketing trends. It focuses high-quality information to win...
Tight budgets and an increasing competition in the information market force libraries to rethink the...
Auch zu diesem Thema gibt es bei den amerikanischen KollegInnen natürlich ein Weblog, es hat den Tit...
For medical libraries marketing and public relations are essential factors, which are important for ...
Online-Marketing und Online-PR sind für Bibliotheken zunehmend relevante Instrumente, um ihr Image z...
Web 2.0 strategies for public libraries (translation of title). Based on three major developments th...
Abstract; Library 2.0 has become a buzzword in the community of librarians. It seems that increasing...
Libraries and information centres have been created to realize that marketing of information product...
The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in th...
Marketing of library and information services is essential. Libraries have used marketing channels s...
With the advent of Web 2.0 libraries started to focus on applications like weblogs, wikis, RSS feeds...
With web 2.0 libraries will gain new operational structures which could induce new forms of the clas...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
Springshare bietet "Web 2.0 Tools for Libraries and Educational Institutions". We develop cool (and ...
The article is about the concept of library 2.0 (in German "Bibliothek 2.0"). It outlined on some e...
Content marketing is one of the current marketing trends. It focuses high-quality information to win...
Tight budgets and an increasing competition in the information market force libraries to rethink the...
Auch zu diesem Thema gibt es bei den amerikanischen KollegInnen natürlich ein Weblog, es hat den Tit...
For medical libraries marketing and public relations are essential factors, which are important for ...
Online-Marketing und Online-PR sind für Bibliotheken zunehmend relevante Instrumente, um ihr Image z...
Web 2.0 strategies for public libraries (translation of title). Based on three major developments th...
Abstract; Library 2.0 has become a buzzword in the community of librarians. It seems that increasing...
Libraries and information centres have been created to realize that marketing of information product...
The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in th...
Marketing of library and information services is essential. Libraries have used marketing channels s...
With the advent of Web 2.0 libraries started to focus on applications like weblogs, wikis, RSS feeds...
With web 2.0 libraries will gain new operational structures which could induce new forms of the clas...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
Springshare bietet "Web 2.0 Tools for Libraries and Educational Institutions". We develop cool (and ...
The article is about the concept of library 2.0 (in German "Bibliothek 2.0"). It outlined on some e...
Content marketing is one of the current marketing trends. It focuses high-quality information to win...