Brand Promotion through Digital Marketing

The purpose of the thesis was to identify practical ways to promote, through digital marketing, the brand of the case company Hotelli Hanhi Nova Oy, located in Finland. The primary goal was to find and offer suggestions for optimizing the website, as it was the main translator of brand values. The secondary goals were to offer suggestions for effective social media platforms’ operation and logo recognition because these tools worked on the memorability of the brand. The thesis was carried out using qualitative research methods and deductive approach. The theoretical part involved the reliable secondary sources which were obtained from the books, e-books and internet literature related to the main theme. The information, written in the theory part introduced the understanding of terminology and concepts about the brand, digital marketing and customer segmentation. The case part presents detailed observation of the case company's website management, social network maintenance and use of the logo. The main findings show that the case company has all the potentials for its brand to be recognized among a wider audience because there are all the prerequisites for this. All major platforms for communication with customers already exist