Digital marketing plan for Noxam Oy

This product-based thesis focuses on the research and creation of a digital marketing plan for a commissioned company. The company is a medium-sized cleaning and maintenance service provider, located in the capital region of Finland. The company has never lever aged any kind of digital marketing resources since founded 17 years ago. The lack of a digital marketing presence is jeopardizing the company’s ability to grow and attract new cli ents. The main goal of this project is to create a practical digital marketing plan which can be implemented to increase brand awareness, generate leads, and increase sales. This thesis consists of a theoretical part and an empirical part. The theoretical part con tains all the research regarding the main digital marketing concepts and the analysis tools used to create a practical digital marketing plan. The empirical part consists of the analysis of the company using the analysis tools SWOT and SOSTAC. They highlight the main is sues faced by the company and the areas that need the most focus. Based on these fac tors the author presents suggestions and guidelines for each digital and social media plat form. The development process for this project lasted roughly four months. Different research sources were used such as eBooks and articles to create the theoretical framework. The practical part was then developed based on all the research gathered for this project. To finalise this thesis, the digital marketing plan was then presented to the CEO of the commissioned company