Management of Communication Processes in Crisis Situations

Effective communication and good communication skills are indispensable factors of success in all interpersonal social, political and business relationships, and their importance is particularly manifested in various types of crisis situations. The perception of how complex and dangerous a particular crisis may be, and the trust placed in those responsible for its resolution, will largely depend on their communication skills and the manner in which the communication process is managed during the crisis. Various types of crisis situations require specific ways to communicate and different communication strategies, so the communication process needs to be managed. The purpose of this paper is to describe the role of communication skills and to emphasize the importance of managing the communication process in order to avoid or at least minimize obstacles in communicating with target audiences in crisis situations.