The Power of Science Communication

AbstractThe study will investigate the concepts of science communication and its benefits. Being good communicators in general will help scientists to be better science communicators in order to:•help the public understand science as part of their real lives,•see not only the importance of the science and its source of pleasure and wonder, but also to be able to make decisions about it as citizens, policymakers, funders, etc.•help in educating citizenry, concerned about the threats facing our planet to better shape the direction of political and policy decisions,because how scientists communicate this information may have measurable conservation impacts on the future of our planet.More than ever, scientists are called upon to provide assessments, often to non-scientists, on which management policies are built and experts should consider becoming more involved and effective in raising public awareness of these threats.Traditional scientific training doesn’t typically prepare scientists to be effective communicators outside academic circles. For scientists, the most important aspect might be how something fits into the given body of research, whereas, the public wants to know how a new finding might impact their lives. By considering the needs of the public audience versus a scientific one, by crafting an appropriate message, and communicating it clearly, more scientists will be more effective at bringing the world of science to the general public.The research methodology was the assessment of the information channels from the literature and the authors’ studies.There are many interesting and innovative ways of communicating complicated concepts and the aim of the paper was to present some rules that can be applied to assure that we (scientists and public) are talking the same language, with the purpose to help promote a better understanding of issues facing our lives, thereby stimulating wise and timely action to save what belongs to us all