Science Communication – Why and How?

Throughout the developed world there is a general trend of society becoming increasingly distanced from science. Effective public communication of scientific topics is needed for various reasons, for example to overcome public mistrust, improve scientific literacy and enable citizens to play informed roles in democratic societies. This chapter will identify key motivations for science communication as well as outline a variety of mechanisms through which it can occur. Various case studies will be used to highlight international best practice and the chapter will end with the author's personal ‘top tips’ for ensuring success