Determining Level of Students’ Technological Innovativeness: A Case Study

AbstractIn today technological developments affect society in some fields such as economy, management, sociology and guide individual's behaviour. Especially high tech products that are renewed daily complicate to follow and learn getting information for individual. This complexity can be removed increasing individual's interest in product. Consumers’ interest in new high tech product depends on level of their technological innovativeness. In other words technological innovativeness affect individual's tendency to get information about product class and new products in technological field. In this study a questionnaire has been applied to students that are more interested in technological innovations. Mobile phone has been selected as the product. The data has been collected through a questionnaire included technological innovativeness scale and questions about mobile phone use. According to results survey participants’ using time of the their same mobile phone is short. They often change their mobile phones. The level of survey participants’ technological innovativeness is high