The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors.Data were collected from 250 respondents through self administered questionnaires and SmartPLS 2.0 M3 was used to analyze the data
Abstract The paper examines the effects of smartphones to young Filipino consumers’ thinking. It ha...
The offers of a latest type of smartphone is abundant in the market. The decision to buy new or to c...
AbstractMobile communication has made an impact towards interaction between people while conducting ...
The basic purpose of this study is to investigate the consumer buying behavior. In this study smartp...
The objective of this paper is to study the factors influencing the consumer resistance to innovatio...
Background: In mobile phone industry, Smartphones are gaining popularity as an effective communica...
Background: In mobile phone industry, Smartphones are gaining popularity as an effective communica...
Smartphone be the most desirable mobile phone in the world. Smartphone is a mobile device which is m...
Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily tas...
AbstractMobile communication has made an impact towards interaction between people while conducting ...
Contemporary business market research works majorly on consumer psychology and consumer behaviour. I...
The purpose of this paper is to study the relationship between consumer resistance to innovation li...
In this study the technology acceptance model (TAM) serves as the foundation to analyze the behavior...
Purpose – The study aims to examine structural relationships of product features, brand name, produ...
Mobile revolution was converting both developed and developing countries from using ordinary mobile ...
Abstract The paper examines the effects of smartphones to young Filipino consumers’ thinking. It ha...
The offers of a latest type of smartphone is abundant in the market. The decision to buy new or to c...
AbstractMobile communication has made an impact towards interaction between people while conducting ...
The basic purpose of this study is to investigate the consumer buying behavior. In this study smartp...
The objective of this paper is to study the factors influencing the consumer resistance to innovatio...
Background: In mobile phone industry, Smartphones are gaining popularity as an effective communica...
Background: In mobile phone industry, Smartphones are gaining popularity as an effective communica...
Smartphone be the most desirable mobile phone in the world. Smartphone is a mobile device which is m...
Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily tas...
AbstractMobile communication has made an impact towards interaction between people while conducting ...
Contemporary business market research works majorly on consumer psychology and consumer behaviour. I...
The purpose of this paper is to study the relationship between consumer resistance to innovation li...
In this study the technology acceptance model (TAM) serves as the foundation to analyze the behavior...
Purpose – The study aims to examine structural relationships of product features, brand name, produ...
Mobile revolution was converting both developed and developing countries from using ordinary mobile ...
Abstract The paper examines the effects of smartphones to young Filipino consumers’ thinking. It ha...
The offers of a latest type of smartphone is abundant in the market. The decision to buy new or to c...
AbstractMobile communication has made an impact towards interaction between people while conducting ...