Even if the notion of “value” is studied for many disciplines, such as philosophy, sociology, anthropology, management, communication sciences, there is not one unitary perspective on this concept in the social sciences. Why it is important to study values? Because, we are living today in a society where everything is changing rapidly, with permanent changes in the economic, demographic, technological or social level, changes that have a strong effect on the individual (implicitly, his social role) on the family he is part of the work he does (implicitly, his job). It is, therefore, important to analyse the set of values for each generation, because the changes brought by the post-modern society have also been translated into values and the...