Cosplay and cosplayers: when the pop culture is seriously taken

Abstract Cena Cosplay: comunicação, consumo e memória nas culturas juvenis, organized by Monica Rebecca Ferrari Nunes, presents the outcomes of the research coordinated by the author at the Postgraduate Studies in Communication and Consumption Practices, ESPM - SP, sponsored by CNPq. The book has seven parts, besides an introduction and has a two-way approach: the memories of the stories that aroused interest in cosplay practice and its "reverse", that is, the strategies by which the cosplay scene ensures its memory in youth cultures. Iuri Lotman, Paul Zumthor, Marshall McLuhan, Monica Rebecca Ferrari Nunes, Roger Silverstone, Mircea Eliade, among others, give the theoretical support of the conclusions of the ten authors of the book, who attended the events of animations (animês) in São Paulo, Belo Horizonte, Rio de Janeiro and Vitoria, from 2012 to the beginning of 2014.Keywords: comics; narrative language; visual communication; semiology.