Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel Mediasi Di Pasar Burung Depok Solo

Analysis of this study about the effect of service quality on loyalty and satisfaction as a mediating variable. Study conducted at Pasar Burung Depok Solo. The samples taken in the study were 100 customers who were in the Pasar Burung Depok Solo. The analytical method used is multiple linear regression analysis, test validity and reliability. Based on the results of the analysis found, it can be explained that both service quality and customer satisfaction directly have a significant effect on consumer loyalty while indirectly customer satisfaction mediates significantly between service quality and consumer loyalty