Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Mediasi pada CV. Jaya Utama Teknik di Kabupaten Badung

An increasing quality of services could become a beneficial asset to raise customer satisfaction and customer loyalty. The purpose of this research is to know how quality of services affects customer loyalty through customer satisfaction as mediation variables. 46 samples taken using determining of saturated samples methods. The data analysis technique used is path analysis. A pattern analysis revealed that quality of services has a positive and significant influence towards customer loyalty, quality of services has a positive and significant influence towards customer satisfaction, customer satisfaction has a positive and significant influence towards customer loyalty and customer satisfaction can improve the relationship between the quality of services and the loyalty of customers. The advice given in this research is CV. Jaya Utama Teknik in Badung regency is recommended to maintain such as quick quality of services, thus being able to increase the customer satisfaction and maintain customer loyalty