Zdrava hrana za zdrav život : stara i nova paradigma u zdravstvenom turizmu

Food has always been a significant part of travel and tourism, and in recent years there has been a rise of awareness and interest in healthy food and nutrition and its connection to well-being. Implementation of healthy nutrition into health tourism is the object of research in this paper. The rise of the healthy food trends is accompanied by a rise of accessible information quantity, however this also including information of bad quality. But nonetheless, today’s tourist is very well informed about impacts of nutrition on health, and has specific needs and desires. A tourism product provider needs to be able to meet these needs and even exceed the tourists’ expectations, and therefore must be very well informed as well.Hrana je uvijek bila značajan dio turizma, a tijekom posljednjih godina je došlo do porasta interesa za zdravu hranu i prehranu i svijesti o povezanosti istih sa zdravljem čovjeka. Implementacija zdrave hrane u zdravstveni turizam je predmet istraživanja ovog rada. Porast trendova zdrave hrane je popraćeno rastom količine pristupačnih informacija, međutim to uključuje i informacije loše kvalitete. Bez obzira na to, današnji turist je vrlo dobro informiran o utjecaju prehrane na zdravlje, i ima specifične želje i potrebe. Pružatelj turističkog proizvoda mora biti sposoban zadovoljiti te želje i čak nadmašiti očekivanja turista, stoga mora također biti vrlo dobro informiran