Predictive Analytics As Applied to Big Data

The phenomenon of big data has brought home the importance of predictive analytics as a technology and statistical technique critical to taking the sting out of the big data mayhem. Although predictive analytics has been around for some time, the benefits of predictive analytics have only recently been appreciated due largely to the phenomenon of big data. This new-found appreciation of predictive analytics is coupled with a desire by many corporate organisations not only to inform strategic business decisions with evidence, but also to predict future trends with a high level of confidence