Base isolation systems reduce the action of earthquakes on buildings by disconnecting the structure from the ground through different devices, being the steel reinforced isolators (SREIs) the most common used. However, due to the high initial costs of SREIs, this technique is mainly implemented in special projects and is rarely used for residential buildings in developing countries with high seismic risk. This paper presented a thorough investigation on novel and unbounded rubber isolators which, based on the satisfactory behavior shown during experimental tests, could be a viable alternative to conventional isolators to be mainly implemented in Colombia for the low-rise residential buildings. Rubber and reinforcement materials employ...