Corporate wellness: what, why not and whither?

This paper addresses three questions concerning corporate wellness. The paper defines corporate wellness as a form of worker wellbeing distinct from workplace health promotion (i.e., what). It offers a range of theoretical perspectives on how corporate wellness might contribute to firm performance as a means of demonstrating the problems inherent in corporate wellness (i.e., why not). Finally, it advocates a move away from corporate wellness (i.e., whither) and calls for attention to more traditional components of human resource management as a means of achieving mutual gains