Thesis (PhD)--Stellenbosch University, 2017.ENGLISH ABSTRACT: This research study focused on the influence of a participatory project in which wordless picturebooks were used in parent-child joint reading and, more generally, the development of a culture of reading in the home. The research was conducted within the South African context, in low socio-economic areas of Gauteng, and is approached from the researcher’s viewpoint as an illustrator. Using multimodal social semiotics as a theoretical departure, the researcher argues that the characteristics of wordless picturebooks can serve as motivating factors that could contribute to developing a more positive attitude to reading in South Africa. Internationally, there is a large volum...