The Correlation Between Internationalization and Employer Attractiveness

We are constantly surrounded by internationalization in both our professional and private lives. It is assumed that recent graduates, especially from international study programs, have a broad horizon regarding our world and that they put a lot of emphasis on living and working internationally. Besides a review of relevant literature, the author conducted qualitative interviews with international graduates to research if that assumption was true. He focused on global mobility, which was perceived to play a vital role when linking internationalization and the attractiveness of an employer. The findings from the interviews showed that aspects of internationalization such as the opportunity to work abroad or in an international environment were arguably the most important to them. The purpose of this thesis is to give readers an understanding about internationalization and its relevant factors, the role of global mobility and how it can be used to increase a company’s attractiveness as an employer